Over the last few decades, business strategies have gone a drastic
change with the involvement of internet in our daily lives. Entrepreneurs and customers
have turned their head from TV towards computer screens. YouTube is certainly
the most important social media platform for business owners to extend the
presence and profitability through the internet. This is the second most
visited social networking site that hosts a terrific amount of online content
on an array of topics and helps businesses to compete with leading brands.
YouTube can be the most profitable source for great business branding
because there are more than billions of new users visiting this site each
month. Every year over 100 hours of videos is uploaded on this site that
provides an ideal platform for communication. Experienced and skilled experts
of SEO Company Bangalore state that YouTube
is hidden gems in internet marketing that allows thousands of channels to make six
to seven figures a year. There are millions of creators conducting influential
marketing campaign and earning tremendous profit from their videos on this site.
Uploading or sharing the videos on YouTube not only helps to create
brand awareness but it also provides top search ranking. Google prefer YouTube
results for certain search queries in SERPs. Creating a YouTube presence
provide many advantages such as improving the brand visibility, promoting the
product, getting tremendous feedback, sharing various kinds of information with
remote employees and increasing the traffic.
To make the jump into video marketing, it is necessary to grab the
visitor’s attention, get them to spend more time on video and leave the
comments. YouTube algorithm does not give much preference to videos with lots
of views but takes the time of user into account.
Given below are the tips that help to power up the channel more
effectively and boost the engagement numbers:
Add annotations to take required
user action
Adding annotations is the tremendous way to encourage the
subscription and engagement. These are basically the little boxes that come out
during the video and remind the customer to take a profitable action.
Visual thumbnails can
increase engagement number by 154%
Eliminate the dull and usual thumbnail from the videos and replace
them with a custom one that makes it best performing one. While uploading the
video, various options appear to choose the thumbnail that floats around with video
on YouTube. Add brand to your image having high resolution of 1280 x 720 pixels
and custom explainer text readable screen size. It will give a user an
amazingly awesome experience regardless of on which device users are watching
the video.
Apply certain types of
online marketing and SEO principles to YouTube
The basic online marketing principles are similar for all the
platforms only the strategic methods of implementing them differ. Following are
the best strategies that help to get the higher YouTube search results come in your
videos.
- · Keyword research, analysis, and optimization
- · Promote your videos
- · Upload video while keeping SEO in mind
Short videos for higher
retention of user and more contented viewers
Getting higher retention of users helps to put the video on top
position in YouTube’s good books. Uploading the small video is more important
because users mostly spend an average of 20 seconds. Here are some of the best
ways that improve the viewer’s retention:
- · Get direct to the main point removing all intro and outro sections.
- · Don’t make the video longer than 3 minutes as it will lower the retention
- · Generate an interesting story in the content
Conclusion
YouTube is extremely the most powerful tool that helps to reach a large
number of audiences for business. Starting a YouTube channel and leveraging the
four techniques help to stand out amongst other social media channels and
create a good impact on the viewer.
Adding beautiful and simple visual thumbnails helps me to get the better response and desirable action from user. Thank you so much for sharing these tips.
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